V Beverages Ltd. has a small yet dynamic Management Team whose skills, experience and flair are driving the business
Chief Executive Officer
Mr. Eddy’s background is primarily in publishing, marketing, sales and property development in mainland Europe and North America. His comprehensive sales background with more than 10 years experience in marketing has seen him head up several national publications.
Prior to Victory, Mr. Eddy’s focus was in the property development sector as the sales director for the UK’s first Zero Carbon Smart housing developer. From inception, Mr. Eddy's property sales were in excess of $50m with approximately $10m in retail value contracts.
COO, Chief Distiller and Founder
Mr. Chater has worked tirelessly from inception to develop our drinks and brand as a whole. His artistic flair, dynamism, and taste for a drink means he's integral to ensuring every Victory branded product reaches the satisfied consumer.
Mr. Chater has taken the fledgling business through year on year growth to the business we see today. We can't wait to taste his upcoming creations.
Distillery and Operations Manager
Wife of Mr. Chater, Distillery and Operations manager, and right hand (wo)man on the floor at the distillery! Mrs. Chater is from a successful hospitality background and determined to make products that are great to mix, drink and enjoy.
Mrs. Chater very much champions eco-friendly production techniques, yet is a firm believer that the end product has to be perfect.
Head of Group Accounting
Mr. Keen has over 30 years in accounting experience. His vast retail sector experience extends from well known companies such as The Body Shop and the Jamie Oliver Group to being the Finance Controller of the Virgin Drinks Group which included products such as Virgin Cola and Virgin Vodka.
Mr. Keen oversees the accounting for the group along with providing valuable insight to growth strategies and internal procedural requirements as the company expands.
Mr. Tripp brings a wealth of industry knowledge and brand development expertise.
Having spent his early career behind the bar and managing restaurants, Mr. Tripp understands the requirements and methods to help fulfil our client's needs whilst complimenting our Victory brand.
Mr. Tripp recently was the sales manager for Martin Miller's Gin whereby he was tasked with driving volume and listings within key London venues. During this period, Mr Tripp helped grow UK sales by +50% in 2017.
Mr. Chatterton originally had a background in brewing before entering the world of distilling at V Beverages.
Under the guidance of our Chief Distiller, Jake has become a core member of our production team, helping to ensure the continued production of our products.
Non Executive Director
Mr Parry brings a wealth of hospitality industry experience having overseen operations in hotels, restaurants, bars and public houses in multiple countries throughout Europe.
Classically trained as a Chef, Mr Parry has worked at all levels in the kitchen including 10 years as an Executive Chef before moving to operations, business development and management roles within the industry.
Advisor for Brand Ambassadors
Mr. Horan brings an unconventional experience of brand marketing, through his wealth of contacts and knowledge gleaned from his exposure in the film industry, being retained by companies such as Warner Brothers.
Through holding roles with leading television and movie stars on titles such as the Mission Impossible and Star Wars franchises, Mr. Horan has been fortunate to work alongside various A-list players such as Tom Cruise, Dwayne Johnson and Idris Elba.
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