V Beverages Ltd. has a small yet dynamic management team whose skills, experience and flair are driving the business
Chief Executive Officer
Mr Eddy’s background is primarily in publishing, marketing, sales and property development in mainland Europe and North America. His comprehensive sales background with more than 10 years experience in marketing has seen him head up several national publications.
Prior to Victory, Mr Eddy’s focus was in the property development sector as the sales director for the UK’s first Zero Carbon Smart housing developer. From inception, Mr Eddy sold $27m in property sales with $10m in retail value contracts.
An avid G+T fan!
Chief Distiller and Founder
Max has worked tirelessly from inception to develop our drinks and brand as a whole. His artistic flair, dynamism, and taste for a drink means he's integral to ensuring every Victory branded product reaches the satisfied consumer. Max has taken the fledgling business through year on year growth to the business we see today. We can't wait to taste his upcoming creations.
Wife of Max, distillery co-ordinator, and right hand (wo)man on the floor at the distillery! Máire is from a successful hospitality background and determined to make products that are great to mix, drink and enjoy. Máire very much champions eco-friendly production techniques, yet is a firm believer that the end product has to be perfect.
Meet Kate Meehan AKA Cocktail Kate. You may know her from smashing out @ginjourney tours or seen her making drinks online with @jamieoliver Drinks Tube. Kate works alongside Max and Máire in the field for Victory London Distillery.
Kate is an experienced educator and great bartender with years of experience. She's warm, friendly and so knowledgeable
Kate will be mainly looking after bars and restaurants. Training teams and getting Victory goodness into more peoples hands and into their drinks!
Non Executive Director
Mr Parry brings a wealth of hospitality industry experience having overseen operations in restaurants, bars and public houses in multiple countries throughout Europe. Classically trained as a chef, Mr Parry has worked at all levels in the kitchen including 10 years as an executive chef before moving to operations, business development and management roles within the industry.
Advisor for Brand Ambassadors
James brings an unconventional experience of brand marketing, through his wealth of contacts and knowledge gleaned from his exposure in the film industry, working for companies such as Warner Brothers.
Having worked in collaboration with leading television and movie stars on titles like the Mission Impossible franchise, James has connections to various A-list players such as Tom Cruise, Dwayne Johnson and Idris Elba.
James is an avid sports enthusiast having been national Taekwondo captain for Ireland from 1998 - 2009, and earned a BSc Hons in Sports & Exercise Science in London. His work in the fitness industry also enabled him to garner invaluable contacts within finance, namely various hedge funds.
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